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LISTENING TO TYPE: MAKING LANGUAGE VISIBLE. Alex W. White. Allworth Press, Skyhorse Publishing, New York, 2016. 270 pp. with 724 ills. (268 col.). 26 x 21 cm. ISBN 9781621535355 In English.
Publisher's description: With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover: The language of type, Space and type, Typographic unity, What makes readers respond, Type and identity, Evolving type treatments, Readability and legibility, A timeline of the evolution of writing and typography. Designer Alex W. White packs the pages with fifteen hundred images -- modern and ancient, specially created and found -- that illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. Listening to Type proves that type is much more than groups of letterforms on a page; it is a language with the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes.
Indexing: Western, International (Western Style) — Several Periods — Graphic Design
Plans: 70,54
Worldwide Number: 175845
Paperbound $29.99x (libraries receive a 10% discount on this title)    

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