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TAKEAWAY FOOD PACKAGING NOW. Ed. by Yvett Arzate Gomez. Images Publishing Group Pty Ltd, Mulgrave, 2016. Distributed in the U.S.A. by Antique Collectors' Club, New York. 240 pp. with 305 ills. (303 col.). 29 x 21 cm. ISBN 9781864707069 In English.
Publisher's description: Life has sped up in conjunction with the development of the Internet, and the ever-burgeoning popularity of smart phones. We are now connected to a wider global network wherever we go. As such, the sit-down meal is becoming a thing of the past; people tend to order food online or eat on the go. At the same time, they are more attuned to the superficial: the instant impression gleaned from a swift glance over the counter at a supermarket deli or street stall. Because of this, packaging design is increasingly important as an entrepreneurial field. China provides an excellent case-study. In China, the takeaway market is growing at a rapid rate. Sellers target white-collar workers, especially in the country's largest metropolises, such as Beijing and Shanghai. In these densely populated urban areas, convenience meals are a natural evolution which allow the food economy to adapt to the fast-paced development of society. This publication provides examples of creative shapes and beautiful patterns that stimulate interest in take-away food packaging. It collects packaging designs for global fast food giants, like Burger King, but also showcases high quality designs from all over the world.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design — Commercial/Industrial Design
Plans: 73
Worldwide Number: 175814
Hardcover $39.95x (libraries receive a 10% discount on this title) Temporarily Out of Stock. Library Orders Accepted, but Availability and Price Cannot be Guaranteed.

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