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TAKEAWAY FOOD PACKAGING NOW. Yvett Arzate Gomez. Images Publishing Group Pty Ltd, Mulgrave, 2016. Distributed in the U.S.A. by Antique Collectors' Club, New York. 256 pp. 26 x 21 cm. ISBN 9781864707069 In English.
Due date: December 2016. Publisher's description: Life has sped up in conjunction with the development of the Internet, and the ever-burgeoning popularity of smart phones. We are now connected to a wider global network wherever we go. As such, the sit-down meal is becoming a thing of the past; people tend to order food online or eat on the go. At the same time, they are more attuned to the superficial: the instant impression gleaned from a swift glance over the counter at a supermarket deli or street stall. Because of this, packaging design is increasingly important as an entrepreneurial field. China provides an excellent case-study. In China, the takeaway market is growing at a rapid rate. Sellers target white-collar workers, especially in the country's largest metropolises, such as Beijing and Shanghai. In these densely populated urban areas, convenience meals are a natural evolution which allow the food economy to adapt to the fast-paced development of society. This publication provides examples of creative shapes and beautiful patterns that stimulate interest in take-away food packaging. It collects packaging designs for global fast food giants, like Burger King, but also showcases high quality designs from all over the world.
Indexing: Unspecified
Plans: 73
Worldwide Number: 175814
Hardcover $39.95x (libraries receive a 10% discount on this title) Not Yet Published.

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