Title Information

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UNDERSTANDING COLOR: AN INTRODUCTION FOR DESIGNERS. Fifth edition. Linda Holtzschue. John Wiley & Sons, Inc., Hoboken, 2017. 288 pp. ISBN 9781118920787 In English.
Publisher's description: Understanding Color is an authoritative introduction to color theory, created specifically for those who use color in design applications. With examples drawn from design disciplines rather than fine art, this book provides direct correlation between color theory and its real-world applications. This new fifth edition has been updated with a new chapter on cultural responses to color, and includes expanded discussion on color harmony, vocabulary, digital color, and the problems that arise when translating color between mediums. Using non-technical language to describe everything from additive and subtractive mixing to the physics of light, this book provides designers with a straightforward resource for working effectively with color in print, on screen, and in three-dimensional applications. The colors we see are but a trick of the light, but they affect our moods, our preconceptions, our purchasing decisions, and much more. To the designer, color is one of the most powerful tools in the arsenal. This book helps you understand color, and shows you how to use it effectively in design.
Indexing: Unspecified
Plans: 73
Worldwide Number: 175798
Paperbound $70.00x (libraries receive a 10% discount on this title)    

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