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DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM. Fifth edition. Alina Wheeler. John Wiley & Sons, Inc., Hoboken, 2017. Original edition published 2003 {Worldwide 112710}. 352 pp. ISBN 9781118980828 In English.
Publisher's description: Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.
Indexing: Unspecified
Plans: 73
Worldwide Number: 175785
Hardcover $50.00x (libraries receive a 10% discount on this title)    

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