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PRINTING COLORS IN GRAPHIC DESIGN: CMYK & PMS. SendPoints Publishing Co., Limited, Hong Kong, 2016. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 224 pp. 27 x 22 cm. ISBN 9789881470423 In English.
Due date: October 2016. Publisher's description: Nothing gives life to a design like color. It has the ability to instantly transform the look and feel of a graphic by appealing to our preferences and emotions. In printing, there are two main color systems that are used in producing color in print, CMYK and PMS. CMYK, or four color process, is a subtractive color model which works by masking colors on a light background. PMS, or Pantone Matching System, is used for producing spot colors accurately. Together they are able to achieve almost any desired effect through complementary systems. This book demystifies their use while providing a breathtaking display of color in print by some of the worlds most talented designers.
Indexing: Unspecified
Plans: 73
Worldwide Number: 175760
Hardcover $39.95x (libraries receive a 10% discount on this title) Not Yet Published.

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