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BRAND BUILT: BRANDING BUILDINGS AND THE BUILDERS. RHED Publishers, Singapore, 2016. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 304 pp. 25 x 20 cm. ISBN 9789810990305 In English.
Publisher's description: As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.
Indexing: Unspecified
Plans: 73
Worldwide Number: 175757
Hardcover $49.95x (libraries receive a 10% discount on this title)    

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