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RUNNING A SUCCESSFUL PHOTOGRAPHY BUSINESS. Lisa Pritchard. Bloomsbury Academic, Bloomsbury Publishing, London, 2017. 190 pp. with 44 ills. (36 col.). 24 x 16 cm. ISBN 9781472532930 In English.
Publisher's description: Running a Successful Photography Business is a valuable handbook for freelance photographers looking to stand out from the crowd and stay profitable. As more and more competent photographers are entering the photographic industry than ever before, those who are serious about their success need to raise their standards of professionalism to stay ahead of the pack. In this book, freelancers will learn how to target their marketing more effectively and expand their client list; manage complex pricing and shoot production; handle copyright and other legal issues; and adapt in step with industry change to continue to compete at the top level. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
Indexing: Western, International (Western Style) — Post-2000 — Photography
Plans: 73
Worldwide Number: 175650
Paperbound $25.95x (libraries receive a 10% discount on this title)    

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