Title Information

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LO LIFE: AN AMERICAN CLASSIC. Jackson Blount. PowerHouse Books, Brooklyn, 2016. Distributed by Penguin Random House LLC, New York. 240 pp. 27 x 22 cm. ISBN 9781576878125 In English.
Publisher's description: Lo-Life: An American Classic takes the reader on a trip to New York City in the early 80s -- a time when crime and violence ran the streets. The infamous Lo-Life gang emerged from this tumultuous time. Formed by crews of teenagers from the Brownsville and Crown Heights neighborhoods of Brooklyn, they made a name for themselves by dressing head-to-toe in expensive Ralph Lauren clothing, or "Lo." Polo apparel -- and other preppy 80s fashion labels like Guess, Nautica, and Benetton, among others -- represented an aspirational lifestyle for these kids from rough neighborhoods just struggling to get by. Fighting for style and survival, the Lo-Lifes targeted these brands, and would acquire them by any means necessary, including stick-ups, shoplifting, and hustling. A reign of terror ensued, when your new winter coat could make you the target for a robbery -- or worse. What started as an informal gang uniform organized around clean designs and bright colors, became a devotion to a lifestyle brand, and eventually created an association between the streets and luxury that would fundamentally change the fashion industry.
Indexing: Unspecified
Plans: 73
Worldwide Number: 175057
Hardcover $35.00x (libraries receive a 10% discount on this title)    

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