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FASHION PACKAGING NOW. Ed. by Chris Huang. Images Publishing Group Pty Ltd, Mulgrave, 2016. Distributed in the U.S.A. by Antique Collectors' Club, New York. 240 pp. with 546 ills. (485 col.). 30 x 22 cm. ISBN 9781864706802 In English.
Publisher's description: The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product s packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Design presents in highly illustrated, full-color detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion — Commercial/Industrial Design
Plans: 73,30
Worldwide Number: 174770
Hardcover $39.95x (libraries receive a 10% discount on this title)    

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