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COPY PASTE: HOW ADVERTISING RECYCLES IDEAS. Joe la Pompe. Die Gestalten Verlag, Berlin, 2016. 228 pp. ISBN 9789995933197 In English.
Publisher's description: Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad -- au contraire. They have been presented at major industry conferences and some have even won awards -- but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Indexing: Unspecified
Plans: 74
Worldwide Number: 174538
Hardcover $55.00x (libraries receive a 10% discount on this title)    

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