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COPY PASTE: HOW ADVERTISING RECYCLES IDEAS. Joe la Pompe. Maison Moderne, Luxembourg, 2016. Distributed in the U.S.A. by Die Gestalten Verlag, Berlin, through Prestel Publishing, New York. 224 pp. with 666 col. ills. 31 x 24 cm. ISBN 9783899556902 Bilingual in English and French.
Alternate ISBN 978-9-99593-319-7. Publisher's description: Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad -- au contraire. They have been presented at major industry conferences and some have even won awards -- but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 74
Worldwide Number: 174538
Hardcover $55.00x (libraries receive a 10% discount on this title)    

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