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MANAGEMENT OF ART GALLERIES. Second edition. Magnus Resch. Phaidon Press Limited, London, 2016. Original edition published 2014 by Hatje Cantz Verlag, Ostfildern {Worldwide 168665}. 152 pp. with 27 ills. 21 x 15 cm. ISBN 9780714873268 In English.
Publisher's description: What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
Indexing: Western, International (Western Style) — Post-2000 — Several Media — Museum Studies
Plans: 70
Worldwide Number: 174479
Paperbound $29.95t (libraries receive a 20% discount on this title)    

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