Title Information

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SOCIAL MEDIA FOR FASHION MARKETING: STORYTELLING IN A DIGITAL WORLD. Wendy Bendoni. Fairchild Books, Bloomsbury Publishing, New York, 2017. 304 pp. with 200 col. ills. 26 x 21 cm. ISBN 9781474233323 In English.
Due date: March 2017. Publisher's description: Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools. Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
Indexing: Unspecified
Plans: 73
Worldwide Number: 174392
Paperbound $59.95x (libraries receive a 10% discount on this title) Not Yet Published.

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