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THE FUNDAMENTALS OF DIGITAL FASHION MARKETING. Clare Harris. Bloomsbury Visual Arts, Bloomsbury Publishing, New York, 2017. 216 pp. with 149 ills. (146 col.). 23 x 20 cm. LC 2016-11707 ISBN 9781474220859 In English.
Publisher's description: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion, Electronic Media/Computer Art
Plans: 73,30
Worldwide Number: 174379
Paperbound $36.95x (libraries receive a 10% discount on this title)    

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