Title Information

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THE FUNDAMENTALS OF DIGITAL FASHION MARKETING. Clare Harris. Fairchild Books, Bloomsbury Publishing, New York, 2017. 208 pp. with 200 col. ills. 22 x 20 cm. ISBN 9781474220859 In English.
Due date: March 2017. Publisher's description: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
Indexing: Unspecified
Plans: 73
Worldwide Number: 174379
Paperbound $44.95x (libraries receive a 10% discount on this title) Not Yet Published.

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