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FASHION BUYING: FROM TREND FORECASTING TO SHOP FLOOR. Second edition. Dimitri Koumbis. Fairchild Books, Bloomsbury Publishing, New York, 2017. Original edition published 2014 {Worldwide 152943}. 184 pp. with 120 col. ills. 22 x 15 cm. ISBN 9781474252928 In English.
Due date: February 2017. Publisher's description: Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved- from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives.
Indexing: Unspecified
Plans: 73
Worldwide Number: 174376
Paperbound $39.95x (libraries receive a 10% discount on this title) Not Yet Published.

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