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THE NATURE OF DESIGN. M. Scott Lockard. ORO Editions, Novato, 2016. 272 pp. 30 x 25 cm. ISBN 9781939621429 In English.
Due date: November 2016. Publisher's description: Design is a widely-misunderstood discipline. This misunderstanding is not just simple ignorance and indifference in the layman. It is the design profession itself that accepts and promotes a vague and ultimately damaging definition of design. This lack of clarity is nurtured to thwart the scrutiny that would reveal designers incompetence--as well as to advance more insidious agendas. While there is no lack of criticism, it too misses the point. Critics and designers are content to argue about superficial distinctions but not to understand the true criteria for evaluation, nor the process that would accomplish it. These willful misunderstandings are highly detrimental both to the client and to the development of capable designers. So we think we know what design is? We don t. Do designers know what design is? They don t either. Most are designers in the same way that design books are only about style, designers and designs. Design books are rarely, if ever, about design itself. Obvious as it is, if we are to develop as designers and to design as well as we can, we need to understand the nature of design. Design is not art. Design is not an art. Design is a discipline and a process.
Indexing: Unspecified
Plans: 73
Worldwide Number: 174209
Paperbound $39.95x (libraries receive a 10% discount on this title) Not Yet Published.

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