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THE COCA-COLA ART OF JIM HARRISON. University of South Carolina Press, Columbia, 2017. 196 pp. with 72 col. ills. 25 x 25 cm. ISBN 9781611177268 In English.
Due date: January 2017. Publisher's description: Coca-Cola is a true American original and one of the world's most recognized and popular American products. In The Coca-Cola Art of Jim Harrison, the artist traces his lifelong love affair with the Coca-Cola trademark that began during his childhood in rural South Carolina. Harrison enjoyed drinking the sweet and effervescent beverage, but he also was attracted to the Coca-Cola trademark that was blazoned on buildings and signs in his home town. After years of marveling at the work of local sign painter J. J. Cornforth, Harrison approached the seventy-year-old for a summer job. During several summers Cornforth taught Harrison the craft. When the young artist climbed atop the scaffold in the summer of 1952 to paint his first Coca-Cola sign, little did he know that he was launching a career as one of America's foremost landscape artists. In 1975 Harrison created a painting of a country store that featured a fading Coca-Cola sign he and Cornforth had painted twenty years earlier. The painting, titled "Disappearing America," was offered as one of the first limited-edition Coca-Cola collector prints for $40 by Frame House Gallery. All 1,500 copies sold out quickly, propelling him into the national spotlight through the publisher's network of 600 dealers.
Artist(s):Harrison, Jim
Indexing: Unspecified
Plans: 71
Worldwide Number: 174015
Hardcover $39.99x (libraries receive a 10% discount on this title) Not Yet Published.

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