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SALON MODERNE. Edition Patrick Frey, 2016. Distributed in the U.S.A. by Ram Publications, Santa Monica. 360 pp. 12 x 17 cm. ISBN 9783905929928 In English.
Publisher's description: Hair salons are curious little worlds and their window-dressing an art unto itself -- fascinating, perplexing, risible and often divorced from the core business itself. Showcased in this collection of 360 images assembled by editors Eggelhofer and Lutz are veritable gems of eccentric aesthetics: a window adorned with Corinthian columns, fishing nets and shells; colorful life preservers during the summer season; or photos of Miss Switzerlands, past and present. But what could Swiss hairdressers possibly be thinking when they place a nibbled pinecone and a wooden hedgehog (half of whose spines are broken) on a Styrofoam pedestal in the window? The sheer diversity of hair salons' one-off productions is unrivaled in any other line of retail business. That such a decorative culture should survive into the age of professional branding is but one more reason to devote a whole book to this bizarre phenomenon.
Indexing: Unspecified
Plans: 73
Worldwide Number: 173097
Hardcover $35.00x (libraries receive a 10% discount on this title)    

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