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BON APPETIT: COMPLETE BRANDING FOR RESTAURANTS, CAFES AND BAKERIES. SendPoints Publishing Co., Limited, Hong Kong, 2016. Distributed in the U.S.A. by Gingko Press Inc., Berkeley. 256 pp. with 600 ills. 27 x 20 cm. ISBN 9789881470348 In English.
Publisher's description: International and diverse in scope, Bon Apptit showcases establishments that have gone the extra mile, providing cohesive brand identities that make use of every possible advantage to strengthen their appeal. Branding for restaurants and other eateries provides unique opportunities for the designer or agency involved due to the wealth of potential collateral with which to promote and reinforce the brand. From printed material such as menus, business cards and to-go packaging, to uniforms, interiors and signage, the combined impact of a successful identity is only limited by vision. Dark and elegant industrial fantasies compete with bright, colorful pop suites and stark modern masterpieces to capture consumer loyalty in this comprehensive volume.
Indexing: Unspecified
Plans: 73
Worldwide Number: 172458
Hardcover $45.00x (libraries receive a 10% discount on this title)    

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