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VISUAL HARMONY: PROPORTION IN GRAPHIC DESIGN. Gingko Press Inc., Berkeley, 2015. Published in association with SendPoints Publishing Co., Limited, Hong Kong. 240 pp. with 626 ills. (423 col.). 27 x 20 cm. ISBN 9781584236191 In English.
Exposed-spine binding. Publisher's description: Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73,54
Worldwide Number: 172452
Hardcover $45.00x (libraries receive a 10% discount on this title)    

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