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KNOCK IT OFF: A HISTORY OF DESIGN PIRACY IN THE US WOMEN'S READY-TO-WEAR APPAREL INDUSTRY. Sara B. Marcketti and Jean L. Parsons. Texas Tech University Press, Lubbock, 2016. Costume Society of America. 230 pp. with 64 ills. 23 x 16 cm. LC 2016-11788 ISBN 9780896729667 In English.
Publisher's description: The intersection of women's fashion and big business in the US has always been a compelling study across social strata. The ready-to-wear apparel industry thrives on creating a presumably original design that is then interpreted into copies. Called design piracy by some and the knock-off process by most in the industry, copying fashion designs is a firmly embedded business strategy that predates even the advent of women's ready-to-wear in the late nineteenth century. Historically, some industry organizations and individual designers accepted and supported copying as crucial to the transmission of fashion; others strove to prevent the practice, arguing harms ranging from lost profits to the abuse of labor. Threaded through the complicated and fascinating history of US ready-to-wear fashion are more than eighty attempts to legislate for design protection, and countless efforts to stymie piracy through patents, trademarking, or industry self-regulation. The authors analyze legal and apparel industry documents; governmental reports; and their own primary research conducted in museums, archives, and special collections to shed light on arguments both for and against design piracy. A main focus is the Fashion Originators Guild of America (FOGA), one of the most successful industry organizations to attempt design protection.
Indexing: Western — United States — 1900-1945 — Costume/Fashion
Plans: 71,30
Worldwide Number: 172251
Paperbound $24.95    

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