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FASHIONABLE CHILDHOOD: CHILDREN IN ADVERTISING. Translation of Muodikas Lapsuus: Lapset Mainoskuvissa (Gaudeamus, Helsinki, 2012). Annamari Vanska. Bloomsbury Academic, Bloomsbury Publishing, London, 2017. Published in association with FILI, Finnish Literature Exchange, Helsinki. 260 pp. with 63 ills. 24 x 16 cm. LC 2016-43656 ISBN 9781472568458 In English.
Paperbound edition also available; see Worldwide 171609. Publisher's description: Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focusing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.
Indexing: Western, International (Western Style) — Post-1990 — Costume/Fashion, Criticism/Theory
Plans: 73,30
Worldwide Number: 171608
Hardcover $112.00    

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