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JOHN VASSOS: INDUSTRIAL DESIGN FOR MODERN LIFE. Danielle Shapiro. University of Minnesota Press, Minneapolis, 2016. 294 pp. with 121 ills. 26 x 18 cm. LC 2015-37494 ISBN 9780816693405 In English.
Paperbound edition also available; see Worldwide 171569. Publisher's description: What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy -- shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans. In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today.
Artist(s):Vassos, John
Indexing: Western — United States — 1900-1945, Post-1945 — Commercial/Industrial Design
Plans: 71
Worldwide Number: 171568
Hardcover $122.50    

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