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TYPE IS BEAUTIFUL: THE STORY OF FIFTY REMARKABLE FONTS. Simon Loxley. Bodleian Library, University of Oxford, 2016. Distributed in the U.S.A. by University of Chicago Press. 272 pp. with 63 ills. 22 x 14 cm. ISBN 9781851244317 In English.
Publisher's description: Fonts are everywhere. You may even have a favorite serif or sans serif. But have you ever wondered who took the bold steps to create it? Behind every great font is a great story, and, in this fascinating cultural history, graphic designer and design writer Simon Loxley covers more than five hundred years in the history of typography -- from the oldest printed typeface used in the Gutenberg Bible right up to the present day. Type is Beautiful traces the history of fifty remarkable fonts. Thoroughly researched and visually exciting, it takes readers through the story of each font's creation and distinct characteristics, as well as why it succeeded or failed. Some of the fonts were commissioned for major commercial or cultural projects. Edward Johnston's iconic Johnston Sans, for instance, was created for the London Underground and remained there exclusively until a redesign in the 1980s. Other fonts became culturally significant unintentionally. The designer of the controversial Comic Sans created the typeface to fill the need for a font to fit the speech bubbles for a Microsoft program, never expecting it to become one of the world's favorite -- and most-maligned -- fonts.
Indexing: Western, International (Western Style) — Several Periods — Graphic Design
Plans: 71
Worldwide Number: 171036
Hardcover $25.00x (libraries receive a 10% discount on this title)    

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