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NEW TENDENCIES: ART AT THE THRESHOLD OF THE INFORMATION REVOLUTION (1961-1978). Armin Medosch. MIT Press, Cambridge, 2016. Leonardo. 406 pp. with 70 ills. 24 x 19 cm. LC 2015-38401 ISBN 9780262034166 In English.
Publisher's description: New Tendencies, a nonaligned modernist art movement, emerged in the early 1960s in the former Yugoslavia, a nonaligned country. It represented a new sensibility, rejecting both Abstract Expressionism and socialist realism in an attempt to formulate an art adequate to the age of advanced mass production. In this book, Armin Medosch examines the development of New Tendencies aa a major international art movement in the context of social, political, and technological history. Doing so, he traces concurrent paradigm shifts: the change from Fordism (the political economy of mass production and consumption) to the information society, and the change from postwar modernism to dematerialized postmodern art practices. Medosch explains that New Tendencies, rather than opposing the forces of technology as most artists and intellectuals of the time did, imagined the rapid advance of technology to be a springboard into a future beyond alienation and oppression. Works by New Tendencies cast the viewer as coproducer, abolishing the idea of artist as creative genius and replacing it with the notion of the visual researcher. In 1968 and 1969, the group actively turned to the computer as a medium of visual research, anticipating new media and digital art.
Indexing: Western, Europe — Yugoslavia — Post-1945 — Several Media
Plans: 71
Worldwide Number: 170958
Hardcover $43.00x (libraries receive a 10% discount on this title)    

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