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ATARI TO ZELDA: JAPAN'S VIDEOGAMES IN GLOBAL CONTEXTS. Mia Consalvo. MIT Press, Cambridge, 2016. 268 pp. with 34 ills. 24 x 16 cm. LC 2015-39702 ISBN 9780262034395 In English.
Publisher's description: In the early days of arcades and Nintendo, many players didn't recognize Japanese games as coming from Japan; they were simply new and interesting games to play. But since then, fans, media, and the games industry have thought further about the "Japaneseness" of particular games. Game developers try to decide whether a game's Japaneseness is a selling point or stumbling block; critics try to determine what elements in a game express its Japaneseness -- cultural motifs or technical markers. Games were "localized," subjected to sociocultural and technical tinkering. In this book, Mia Consalvo looks at what happens when Japanese games travel outside Japan, and how they are played, thought about, and transformed by individuals, companies, and groups in the West. Consalvo begins with players, first exploring North American players' interest in Japanese games (and Japanese culture in general) and then investigating players' DIY localization of games, in the form of ROM hacking and fan translating. She analyzes several Japanese games released in North America and looks in detail at the Japanese game company Square Enix. She examines indie and corporate localization work, and the rise of the professional culture broker.
Indexing: Western, Non-Western in a Western Style, Asia (Western Style) — Japan — Post-1970 — Electronic Media/Computer Art
Plans: 71
Worldwide Number: 170957
Hardcover $32.00x (libraries receive a 10% discount on this title)    

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