Title Information

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THE BUSINESS OF FASHION: DESIGNING, MANUFACTURING AND MARKETING. Fifth edition. Leslie Davis Burns et al. Fairchild Books, Bloomsbury Publishing, New York, 2016. Original edition published 1997. 366 pp. with 140 ills. 28 x 22 cm. LC 2016-9229 ISBN 9781501315213 In English.
Publisher's description: Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30
Worldwide Number: 170890
Paperbound $105.00    

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