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RECOGNISE ME: BRANDING. Ken Cato. Images Publishing Group Pty Ltd, Mulgrave, 2016. Distributed in the U.S.A. by Antique Collectors' Club, New York. 360 pp. 24 x 24 cm. ISBN 9781864706642 In English.
Due date: December 2016. Publisher's description: This richly illustrated and informative book is more than a book about brands. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world. With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organizations. Using real-life case studies from Cato Brand Partners, this highly anticipated volume offers approaches, solutions and ways in which corporations are trying to answer the common question 'Recognize Me?'. This contemporary look at some of the key drivers behind a company's success is a must-have for any business, be it start-up or well-established firm.
Indexing: Unspecified
Plans: 73
Worldwide Number: 170681
Hardcover $75.00x (libraries receive a 10% discount on this title) Not Yet Published.

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