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ONE HUNDRED THOUGHTS ABOUT CORPORATE AND BRAND IDENTITY. Ken Cato. Images Publishing Group Pty Ltd, Mulgrave, 2016. Design by Thinking. Distributed in the U.S.A. by Antique Collectors' Club, New York. 124 pp. with 106 ills. (99 col.). 24 x 16 cm. ISBN 9781864706659 In English.
Publisher's description: In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-color book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well-known and recognizable design of a brand or corporate identity.
Indexing: Western — Australia — Post-1970 — Graphic Design
Plans: 73
Worldwide Number: 170665
Hardcover $25.00x (libraries receive a 10% discount on this title)    

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