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THE TRENDMAKERS: BEHIND THE SCENES OF THE GLOBAL FASHION INDUSTRY. Jenny Lantz. Bloomsbury Academic, Bloomsbury Publishing, London, 2016. Dress, Body, Culture. ISSN 1360-466X. 256 pp. with 15 ills. 24 x 16 cm. LC 2015-37933 ISBN 9781474259781 In English.
Hardcover edition also available; see Worldwide 170138. Publisher's description: Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. Containing exclusive interviews unavailable elsewhere, The Trendmakers features creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30
Worldwide Number: 170139
Paperbound $29.95    

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