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STREET STYLE: AN ETHNOGRAPHY OF FASHION BLOGGING. Brent Luvaas. Bloomsbury Academic, Bloomsbury Publishing, London, 2016. Dress, Body, Culture. 334 pp. with 148 ills. (134 col.). 24 x 16 cm. LC 2015-23419 ISBN 9780857855756 In English.
Hardcover edition also available; see Worldwide 170015. Publisher's description: Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand.
Indexing: Western, International (Western Style) — Post-2000 — Photography, Costume/Fashion
Plans: 73,30
Worldwide Number: 170016
Paperbound $29.95x (libraries receive a 10% discount on this title)    

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