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PROMOTION IN THE MERCHANDISING ENVIRONMENT. Third edition. Kristen K. Swanson et al. Fairchild Books, Bloomsbury Publishing, New York, 2015. Copyright 2016. Original edition published 2000. 432 pp. with 179 ills. (110 col.). 28 x 22 cm. LC 2014-49009 ISBN 9781628921571 In English.
New to this edition: Updated chapter opening vignettes relate the content of each chapter to the industry; Now in full color with 60% new photographs, advertisements, charts and graphs; New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies; New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest; Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today; Includes new end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment; Coverage has been streamlined to 14 concise chapters.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion, Graphic Design
Plans: 73,30
Worldwide Number: 170011
Paperbound $125.00    

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