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FASHION FORECASTING. Fourth edition. Evelyn L. Brannon and Lorynn Divita. Fairchild Books, Bloomsbury Publishing, New York, 2015. Original edition published 2000 by Fairchild Publishing, New York. 456 pp. with 151 ills. (116 col.). 26 x 21 cm. LC 2014-49253 ISBN 9781628925463 In English.
New to this edition, Chapter 5, titled "Popular Culture and Forecasting," connects the influence of television, music, movies and social media to the rise of trends; thoroughly updated Chapter 4, now entitled "Modern Forecasting Methods", features current forecasters such as Trend Tablet, Perclers Paris and Neli Rodi Lab; and new chapter "You Be the Forecaster" feature allows students to apply the skills in each chapter in scenarios that simulate real-world career situations.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30,54
Worldwide Number: 170002
Paperbound $110.00    

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