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BRAND/STORY: CASES AND EXPLORATIONS IN FASHION BRANDING. Second edition. Joseph H. Hancock, II. Fairchild Books, Bloomsbury Publishing, New York, 2016. Original edition published 2009. 226 pp. with 92 ills. (79 col.). 23 x 16 cm. LC 2015-36842 ISBN 9781501300028 In English.
This second edition features 7 new brands, over 40 new color images, and updated interviews with industry porfessionals.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30
Worldwide Number: 169996
Paperbound $90.00    

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