Title Information

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THE PSYCHOLOGY OF DESIGN: CREATING CONSUMER APPEAL. Ed. by Rajeev Batra et al. Routledge, Taylor & Francis Group, New York, 2015. Copyright 2016. 376 pp. with 33 ills. 24 x 16 cm. LC 2015-4477 ISBN 9780765647597 In English.
Paperbound edition also available; see Worldwide 169981.
Indexing: Western, International (Western Style) — Post-2000 — Commercial/Industrial Design
Plans: 73
Worldwide Number: 169980
Hardcover $140.00x (libraries receive a 10% discount on this title)    

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