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THE MAGIC OF FASHION: RITUAL, COMMODITY, GLAMOUR. Brian Moeran. Left Coast Press, Inc., Walnut Creek, 2015. Anthropology and Business: Crossing Boundaries, Innovating Praxis. 262 pp. with 61 ills. (10 col.). 24 x 16 cm. LC 2015-20571 ISBN 9781629583723 In English.
Publisher's description: Why do women all over the world read fashion magazines like Vogue, Elle, Harper's Bazaar, and Marie Claire? How do editorial, art, and advertising staff put together the monthly editions of each title in France, Hong Kong, Japan, the UK, and the U.S.? Based on the author's two decades of ethnographic fieldwork and content analysis, and drawing on anthropological theories, The Magic of Fashion argues that the fashion industry makes commercial use of practices and rituals commonly found in magical and religious rites to enchant its readers. The book argues that fashion magazines make use of professional magicians -- editors, art directors, photographers, business executives -- who perform magic-like practices to create the fantasies, glamour, seduction, and transformations characterizing the fashion and beauty industries.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion, Criticism/Theory
Plans: 73,30
Worldwide Number: 169884
Hardcover $79.00x (libraries receive a 10% discount on this title)    

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