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MESSEDESIGN JAHRBUCH 2015/2016/TRADE FAIR DESIGN ANNUAL 2015/2016. Sabine Marinescu and Janina Poesch. avedition GmbH, Ludwigsburg, 2015. 288 pp. with 300 col. ills. 33 x 22 cm. ISBN 9783899862362 Bilingual in English and German.
This title is offered as a special-order item. Publisher's description: If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multi-sensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year's trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.
Indexing: Unspecified
Plans: 73
Worldwide Number: 169858
Paperbound $99.00x (libraries receive a 10% discount on this title) nota bene: See Comment Above.

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