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THE FIRST BOOK OF FASHION: THE BOOK OF CLOTHES OF MATTHAUS & VEIT KONRAD SCHWARZ OF AUGSBURG. Ed. by Ulinka Rublack and Maria Hayward. Bloomsbury Academic, Bloomsbury Publishing, London, 2015. 420 pp. with 236 ills. (227 col.) and 172 col. reference ills. 29 x 23 cm. LC 2015-5570 ISBN 9780857857682 In English.
Publisher's description: This captivating book reproduces arguably the most extraordinary primary source documents in fashion history. Providing a revealing window onto the Renaissance, they chronicle how style-conscious accountant Matthaus Schwarz and his son Veit Konrad experienced life through clothes, and climbed the social ladder through fastidious management of self-image. These bourgeois dandies' agenda resonates as powerfully today as it did in the sixteenth century: one has to dress to impress, and dress to impress they did. The Schwarzes recorded their sartorial triumphs as well as failures in life in a series of portraits by illuminists over 60 years, which have been comprehensively reproduced in full color for the first time. These exquisite illustrations are accompanied by the Schwarzes' fashion-focussed yet at times deeply personal captions, which render the pair the world's first fashion bloggers and pioneers of everyday portraiture. The First Book of Fashion demonstrates how dress - seemingly both ephemeral and trivial - is a potent tool in the right hands. Beyond this, it colorfully recaptures the experience of Renaissance life and reveals the importance of clothing to the aesthetics and every day culture of the period.
Artist(s):Schwarz, Matthaus; Schwarz, Veit Konrad
Indexing: Western, Europe — Germany — 1400-1600 — Manuscripts and Book Design, Costume/Fashion
Plans: 73,30,54
Worldwide Number: 169679
Hardcover $45.00x (libraries receive a 10% discount on this title)    

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