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INFINITE ICON: A UNIVERSALLY UNDERSTOOD PICTORIAL LANGUAGE THAT TELLS A STORY SUCCINCTLY AND WITH STYLE. Sandu Publishing, Guangzhou, 2016. Published in the U.S.A. by Gingko Press Inc., Berkeley. 240 pp. with 472 ills. (404 col.). 29 x 22 cm. ISBN 9781584236078 In English.
Publisher's description: For brands looking to express themselves with a bold, straightforward visual statement, nothing is as powerful as the seemingly simple icon. Overwhelmingly versatile, icons can grant projects access to a pictorial language that is almost universally understood, and can convey complex messages with speed and style. The use of icons can condense a brand's identity into the most basic of forms, capturing something as complex as their ethos or as basic as menu items with a single masterful and eye-catching image or series of images. Infinite Icon includes a multitude of groups and events looking to iconography for their branding needs, such as the Warsaw Zoo, a hip new Brooklyn brewery, Budapest Design Week, and even entire cities looking to create fresh identities for themselves.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 169535
Hardcover $45.00x (libraries receive a 10% discount on this title)    

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