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MOTION GRAPHICS: ANIMATIONS & LOGOS. SendPoints Publishing Co., Limited, Hong Kong, n.d. Distributed in the U.S.A. by Gingko Press Inc., Berkeley, 2015. 208 pp. with 161 ills. (142 col.) and USB flash drive documenting 100 projects. 27 x 22 cm. ISBN 9789881383570 In English.
Publisher's description: Motion instantly arrests our attention and captivates us, quieting our movements and bringing us back to the present. Whether a hypnotic response or a survival of earlier times when sudden movement could herald the appearance of predator or prey, we find ourselves compelled viewers. Today's designers increasing take advantage of this attention to reinforce branding through the relatively new platforms of mobile multimedia. Motion Graphics profiles some of the best short films that effectively combine communication with brand promotion. Includes a USB drive containing videos of 100 projects in the book.
Indexing: Western, International (Western Style) — Post-2000 — Video/Film/Performance, Graphic Design
Plans: 73
Worldwide Number: 169533
Paperbound $49.95x (libraries receive a 10% discount on this title)    

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