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LOGO MODERNISM. Ed. by Jens Muller and Julius Wiedemann. Benedikt Taschen Verlag GmbH, Cologne, 2015. 432 pp. with 6051 ills. (52 col.). 38 x 26 cm. ISBN 9783836545303 Trilingual in English, German and French.
Large format. Publisher's description: Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940 1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design.
Indexing: Western, International (Western Style) — Post-1945 — Graphic Design
Plans: 73
Worldwide Number: 169141
Hardcover $69.99    

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