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ANALOGY AND DESIGN. Translation of L'architettura dell'analogia (LetteraVentidue, Siracusa, 2013). Andrea Ponsi. University of Virginia Press, Charlottesville, 2015. 248 pp. with 110 ills. 26 x 18 cm. LC 2014-44263 ISBN 9780813937656 In English.
Publisher's description: Analogical thought is fundamental to creativity. The use of analogy can help to solve problems, make connections between disciplines, and use those relations to form original solutions. In Analogy and Design, Andrea Ponsi considers the role of analogical thought in architectural design. Almost all work on design and architecture is the result of analogical thinking, with respect to systems derived from nature, technical and scientific models, artistic experiences, and above all past models of architecture or objects. Ponsi considers the history of architecture through a series of examples that demonstrate the value of analogy as both creative technique and didactic tool. As an architect and product designer, Ponsi himself operates on a set of principles he terms "analogous design" -- a theory he developed that involves breaking down images into abstract elements, analyzing them, and then conceptually reassembling them in another form as a sort of parallel composition.
Indexing: Western, International (Western Style) — Post-1970 — Architecture, Criticism/Theory
Plans: 71
Worldwide Number: 168714
Hardcover $69.50x (libraries receive a 10% discount on this title)    

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