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OP MANAGEMENT OF ART GALLERIES. Magnus Resch. Hatje Cantz Verlag, Ostfildern, 2014. Distributed in the U.S.A. by Artbook|D.A.P., New York. 152 pp. with 26 col. ills. 21 x 15 cm. ISBN 9783775739870 In English.
See also Worldwide 174479, a second edition published in 2016. Note: Page 90 of the book has been intentionally defaced by the printer Boris Brumnjak, who wanted to express his displeasure with the author's statement that printed promotional material is no longer an effective way for galleries to promote themselves. The author has given his consent to distributing the book with this mark, making each copy unique. Publisher's description: What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world give an insight into the art scene. The author's broad experience as a former gallery owner and founder of the world's leading art collector database Larry's List, together with his PhD on the art market, lend the volume persuasive power and authenticity. Magnus Resch is an entrepreneur and lectures in cultural entrepreneurship at Europe's leading business school, the University of St. Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Articles on him have appeared in The New York Times, Forbes, Bloomberg and the Financial Times.
Indexing: Western, International (Western Style) — Post-2000 — Several Media — Museum Studies
Plans: 73
Worldwide Number: 168665
Paperbound Out of Print / No Longer Available.

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