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INSIDE ART DIRECTION: INTERVIEWS AND CASE STUDIES. Steven Brower. Fairchild Books, Bloomsbury Publishing, London, 2016. Creative Careers. 232 pp. with 272 ills. (204 col.). 27 x 21 cm. LC 2015-6995 ISBN 9781472569103 In English.
Publisher's description: For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design — Books/Illustration/Printing
Plans: 73,54
Worldwide Number: 167613
Paperbound $49.95    

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