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POSTCARD AMERICA: CURT TEICH AND THE IMAGING OF A NATION, 1931-1950. Jeffrey L. Meikle. University of Texas Press, Austin, 2015. 520 pp. with 230 ills. (208 col.). 26 x 20 cm. LC 2015-23704 ISBN 9780292726611 In English.
Publisher's description: From the Great Depression through the early postwar years, any postcard sent in America was more than likely a linen card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or "Life" magazine. Linen postcards were enormously popular, with close to a billion printed and sold. "Postcard America" offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images, often by means of manipulation--adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards--landscapes and cityscapes--that comprise a representative iconography of linen postcard views.
Indexing: Western — United States — 1900-1945 — Photography
Plans: 71
Worldwide Number: 167451
Hardcover $45.00    

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