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LOIS LOGOS: THE CREATIVE PUNCH OF BIG IDEA BRANDING. {Title from cover.} BIS Publishers, Amsterdam, 2015. 224 pp. with 386 ills. (305 col.). 21 x 14 cm. ISBN 9789063693992 In English.
Publisher's description: George Lois (b. 1931) is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.
Artist(s):Lois, George
Indexing: Western — United States — Post-2000 — Graphic Design
Plans: 73
Worldwide Number: 167362
Paperbound $29.95x (libraries receive a 10% discount on this title)    

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