HOW TO USE GRAPHIC DESIGN TO SELL THINGS, EXPLAIN THINGS, MAKE THINGS LOOK BETTER, MAKE PEOPLE LAUGH, MAKE PEOPLE CRY AND (EVERY ONCE IN A WHILE) CHANGE THE WORLD. Michael Bierut. Thames & Hudson Ltd, London, 2015. Published in the U.S.A. by Harper Design, HarperCollins Publishers, Inc., New York. 320 pp. with 406 ills. (268 col.). 26 x 26 cm. LC 2015-930130 ISBN 9780062413901 In English.
Publisher's description: The first monograph, design manual, and manifesto by Michael Bierut, one of the world's most renowned graphic designers -- a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. How to, Bierut's first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design -- how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut's eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work.
Indexing: Western — United States — Post-1970 — Graphic Design
Worldwide Number: 167271
Hardcover $50.00t (libraries receive a 20% discount on this title)