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BRANDED INTERACTIONS: CREATING THE DIGITAL EXPERIENCE. Translation of Branded Interactions: Digitale Markenerlebnisse planen & gestalten (Verlag Hermann Schmidt, Mainz, 2012). Marco Spies. Thames and Hudson Ltd, London, 2015. Published in the U.S.A. by Thames and Hudson Inc., New York. 362 pp. with 161 ills. (103 col.) and removable poster. 27 x 20 cm. LC 2015-937194 ISBN 9780500518175 In English.
Publisher's description: Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Indexing: Western, International (Western Style) — Post-2000 — Electronic Media/Computer Art, Graphic Design — Commercial/Industrial Design
Plans: 70
Worldwide Number: 166923
Hardcover $60.00t (libraries receive a 20% discount on this title)    

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