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START ME UP! NEW BRANDING FOR BUSINESSES. Ed. by Robert Klanten and Anna Sinofzik. Die Gestalten Verlag, Berlin, 2015. 256 pp. with 598 ills. (529 col.). 29 x 25 cm. ISBN 9783899555561 In English.
Publisher's description: Little brand, big effect: in the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity. Never before has there been more enthusiasm surrounding entrepreneurship. Today, young entrepreneurs across the globe are relentlessly developing innovative products and services. Fresh businesses and social initiatives are appearing in industries ranging from fashion to farming, from high-tech to creative handcraft. These companies are run by passionate professionals who are well aware that following their vision is just as important as continuously communicating their vision's brand. Corporate branding works as an extension of a business by visually expressing its concept, so it is no surprise that new stories require a new visual language. Start Me Up! presents a wide range of original examples for inspiration. The designs created striking corporate identities through humorous business cards, quality stationary, graphic T-shirts, and on-point packaging. This work allows for the brands to distinguish themselves from the rest and attract their targed audience's attention. More than ever before, businesses are defining themselves through carefully coordinated communications. Start Me Up! is a comprehensive compendium of innovative corporate design for a new generation.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 74
Worldwide Number: 165997
Hardcover $55.00x (libraries receive a 10% discount on this title)    

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