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GRAPHIC DESIGN: THE NEW BASICS. Second, revised and expanded edition. Ellen Lupton and Jennifer Cole Phillips. Princeton Architectural Press, Inc., New York, 2015. Original edition published 2008 {Worldwide 130136}. 264 pp. with 325 ills. (223 col.). 24 x 21 cm. LC 2014-46286 ISBN 9781616893255 In English.
Publisher's description: How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary,˙The New Basics˙shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design -- from a logo or letterhead to a complex web site.
Indexing: Western, International (Western Style) — Post-2000 — Graphic Design
Plans: 73,54
Worldwide Number: 165580
Hardcover $55.00x (libraries receive a 10% discount on this title)    

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