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RETAIL BUYING: FROM BASICS TO FASHION. Fifth edition. Richard Clodfelter. Fairchild Books, Bloomsbury Publishing, New York, 2015. Original edition published 1993. 576 pp. with 57 ills. (9 col.). 24 x 19 cm. LC 2014-37502 ISBN 9781628929638 In English.
Publisher's description: This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends. Updated Snapshot and Trend watch features present current info and new case studies from the fashion industry. Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition: STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practice problems and Excel spreadsheet activities that align with chapters "Spreadsheet Skills" activities, additional math practice problems in end of chapter activities, as well as new photographs.
Indexing: Western, International (Western Style) — Post-2000 — Costume/Fashion
Plans: 73,30
Worldwide Number: 165092
Paperbound $95.00    

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